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How To Get
Your Emails Links Clicked......
You
will be having offers in your email, and a prospect
should click on these offers to buy something from you.
But what can you do to incite the prospect
to click on the links in your email ? Here are
5 suggestions that you can start using right away :
- Check
the FROM and change it.
You can put the word TEAM for example
as if there is a dynamic team behind the letter.
Be sure to put a recoignizable name or brand. If the
prospect is associating quality with your brand, he
will get to read every email you send.
- Lead
off the message copy with a killer
headline or lead-in sentence. Offer a
terific benefit right up front, as if you’re
writing a headline for a sales letter.
- In
the first paragraph, deliver a mini version
of your complete message, state the offer, and
provide an immediate response mechanism, such
as clicking a link. This appeals to short attention
span people (like me who never read an entire
mail)
- You
can put exanded copy after the first paragraph
(feature, benefit, proof), this will profit
the reader who need more information.
- Repeat
the response mechanism near the end of the email.
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The most important point is to get the important points
across quickly in the first paragraphs. And to put the
response mechanism at least twice, once near the beginning
of the email, and another near the end. |